Asim Azhar has urged Pakistani ‘mainstream artists’ to invest in the music industry.

Read more – Asim Azhar reportedly dropped from music show for being too young

Talking about the success of his latest song Yaad, the 24-year-old singer said: “It makes me happy to see fans giving value to the craft we make.”

RELATED STORIES

“I hope its an eye opener for A LOT of the artists (mainstream too) to start making original content and music videos,” he continued, adding: “Sirf brands ka wait karte reh jaoge tou hogaya kaam. Thora jaib mai haath daalo aur saath do.”

Azhar further said: “I can literally count on one hand keh sirf kitne (established) artists hain that are investing in their craft and the music industry constantly.”

Baaki sab? Bas koi brand ajaye, koi drama karlain, koi controversy ajaye. Aise nahi hota dost. Kuch dogay tou kuch milega,” he concluded.

Responding to Asim’s tweet, fellow singer from the Young Stunners Talha Anjum said: “Hard work and consistency beats talent and controversies. Let that sink.”

To which Asim added: “When talent doesn’t work hard, hard work beats talent.”

Read more – Asim Azhar’s ‘Ghalat Fehmi’ trends in India

Meanwhile, Asim also thanked his fans for “all the love” and for helping Yaad trend in Pakistan.

He also shared a behind the scenes (BTS) video from the sets of Yaad when it became the number one trending song on YouTube.