Krispy Kreme, an American doughnut company and coffeehouse is offering a free doughnut to customers who present their COVID-19 vaccine cards.

According to details, the deal started Monday and will last through the rest of 2021. Customers can bring their valid vaccination cards to any Krispy Kreme shop in the United States every day for the rest of the year to get a free Original Glazed doughnut – one per day.

Krispy Kreme’s marketing promotion is one of the first of its kind among retailers as states have broadened access to coronavirus vaccinations to meet President Joe Biden’s May 1 deadline.

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“We all want to get COVID-19 behind us as fast as possible and we want to support everyone doing their part to make the country safe by getting vaccinated as soon as the vaccine is available to them,” Krispy Kreme chief marketing officer Dave Skena said in a statement.

Krispy Kreme said it will also offer up to four hours of paid time off for its employees to get vaccinated and for delivering free doughnuts to some vaccination centres in the next few weeks for health-care workers and volunteers.