Luxury label Gucci and sportswear firm Adidas AG are receiving a barrage of criticism in China for selling an umbrella which roughly costs Rs 3 lakh ($1,644) and it isn’t even waterproof.
On the Chinese social media network, Weibo, criticism of the item dubbed a “sun umbrella” has gone viral.
The umbrella is not made for water, according to Gucci’s website. It is “not waterproof and is suitable for sun protection or decorative use,” according to Gucci’s website.
On Weibo, a hashtag stating that “the collaborative umbrella being sold for 11,100 yuan is not waterproof” received over 140 million views.
A Gucci spokesperson told Beijing-based magazine Caijing that the product was “not recommended for use as an everyday umbrella”.
They added that it had “good collector’s value and is suitable for use as a daily accessory”.
