The International Cricket Council (ICC) has revealed in its recent report that last year’s 50-over World Cup benefited the Indian economy to the tune of one billion 39 million dollars (38 thousand 628 crore Pakistani rupees). However, Dawn has reported that the details of the financial benefit from the Pak-India match have not been provided yet.
The main source of the ICC income in the World Cup comes from the big matches between Pakistan and India, but in return, India gets 38.5 percent of the ICC’s income, while Pakistan’s share is limited to only 5.75 percent.
ICC derives most of its revenue from broadcasting contracts, gate money (money from match ticket sales), title sponsorships, and other sources. Last year, the Indian broadcaster reportedly acquired the broadcasting rights for exclusive coverage of World Cup matches between Pakistan and India for a whopping $3 billion from 2023 to 2027.
India receives 230 million dollars annually out of the total revenue of 600 million dollars of the ICC. At the same time, in other important countries, England gets 40.13 million dollars, Australia 37.5 million dollars and Pakistan 34.5 million dollars.
India accounts for a significant share of the ICC’s overall revenue as the sport’s governing body receives more from India’s sponsorship. Still, Pakistan-India matches are also a major source of income for the ICC, so Pakistan should get at least more share than England and Australia.
The bilateral series with India’s central member nations, Australia and England, will bring financial benefits to the boards of both countries.
According to a report by the Indian Chambers of Commerce and Industry, the total revenue generated from Pakistan-India matches has been about $1.3 billion in the last twenty years.
The World Cup was held in India last year from October 5 to November 19 in 10 cities, Ahmedabad, Bengaluru, Chennai, Delhi, Dharamshala, Hyderabad, Kolkata, Lucknow, Mumbai, and Pune, which brought together various sectors of the country played an important role in promoting the development of the economy.
Additionally, due to the direct investment in hosting the event by the ICC and the Board for Control for Cricket in India (BCCI) and plans to upgrade stadiums by state cricket associations in various sectors, Indian businesses have directly benefited.
