McDonald’s restaurants in Russia have reopened under a new identity. The name of the restaurant is now Vkusno & tochka (“Tasty and that’s it”). The first 15 locations of the new Russian fast-food business that bought out McDonald’s opened in Moscow on Sunday.
“Our goal is that our guests do not notice a difference either in quality or ambience,” said Oleg Paroev, chief executive of Vkusno & tochka.
“We had to remove some products from the menu because they refer directly to McDonald’s, such as the McFlurry and Big Mac,” Paroyev said.
Prices have risen “slightly” due to the inflation that has hit Russia hard after Western countries imposed sanctions, but they remain “reasonable”, he added.
The menu items are similar to what McDonald’s sells – including chicken nuggets, fish burgers, and fruit pies, but with different packaging.
McDonald’s in May announced that after more than 30 years of operations in the country, it will exit the Russian market. The decision was taken due to the humanitarian crisis caused by the war in Ukraine.
