Newsletter- 22nd December 2020, Tuesday.

Good Morning. I hope the weather stays this way. Cold yet sunny. Lucky Karachi has a slight chill today and lots of sun, Islamabad finally gets a day full of sunshine and Lahore too (lekin uff yeh smog!), Peshawar is a little cloudy and freezing Quetta gets a day of sun. What I love about these newsletters is learning a new fact the minute I open it. Did you know that Pakistan is just one of two Muslim countries that allows women to work combat jobs? Proud to be Pakistani! – Marium, The Current’s Founder

Morning Meme

Gallup Survey: Karachi is the best city to live

Over 500 people from across Karachi took part in the poll conducted by Gallup Pakistan that was held from Oct 27 to November 17, 2020. The survey conducted by Gallup Pakistan has revealed that 92% of the respondents think that Karachi is the best place to live. See what else they had to say about the city.

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Hina Bayat steals the show with a performance on ‘Dola Re’ at daughter’s wedding

Hina Khawaja Bayat stole the show with an electric and charged solo performance on Dola Re on her daughter designer Natasha Kamal’s wedding.

She shared the video on social media much to the delight of her fans who praised her in the comments section of her post.

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This dubbed video will definitely make you laugh

Punjab Chief Minister Usman Buzdar tested positive for COVID-19 yesterday, sources in the CM House confirmed to us. He attended a high profile wedding in Lahore two days before he tested positive and was seen at the event mingling without a mask. We dubbed a video of the wedding, taken while CM Buzdar was talking to former Punjab Governor and father of the bride, Latif Khosa. This is what, we think, they were talking about ?

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Facts about Pakistan’s Digital Scene that you didn’t know

FACT 1: Despite being in the digital era 65-70% of current ad spend being allocated to TV by default in Pakistan.

FACT 2: Most brands only leverage 20%-30% of the available reach on YouTube among their target audience.

Want to know more about how digital is taking over Pakistan? Read this piece by Moiz Syed, Google’s Industry Head for Pakistan.

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Current Baba’s prediction

I know how desperately you have been waiting for this year to end but if you don’t get rid of all the piled up work tou new year night pay bhi kaam shaam hee hoga. Abhi bhi waqt hai get done with it.

HEY, WAIT A SECOND PLEASE.

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