Winter season in the country always means lots of food and music festivals. Unfortunately, COVID-19 has dampened all such plans this year, with health experts and the government urging people to avoid large gatherings.
Coke Fest is one of the biggest food festivals in the country and given that this year that is a distant dream, Coca-Cola has joined hands with Patari and Tapmad to launch Pakistan’s first-ever digital music festival – ‘CokeFest 2020’.
According to a press release, the three-day event is scheduled to run from November 20-22 and will be free for all to attend.
Those wishing to be part of it will need to download and register on the Patari mobile app followed by signing-up for the event to receive a unique code that can be used on TapMad’s mobile app or website to enjoy the live performances virtually from any location.
“Event attendees can expect to be mesmerized by leading names rocking the local music scene including a 9-year-old Pakistani rapper Kaky Thou$and, Natasha Baig, Sirine Jahangir, Shamoon Ismail, SomeWhatSuper, Young Stunners, ESharp, Abdullah Siddiqui, XPolymer Dar and veteran rock star Ali Noor,” stated the press release.
Speaking about this initiative, GM Pakistan and Afghanistan at The Coca-Cola Export Corporation Fahad Ashraf said: “With CokeFest 2020, we wanted to avoid large gatherings whilst still keeping the spirit of music alive. So we brought some of the best musical talent in Pakistan together with the country’s leading tech companies, to bring you a virtual experience that feels as close as possible to attending an actual musical concert.”