Weeks after Minister for Science and Technology Fawad Chaudhry announced that his ministry is all set to launch Pakistan’s first OTT (over-the-top) platform, Emax Media has announced that it will be launching the country’s first Urdu OTT platform. Called UrduFlix, the platform will offer original and exclusive content in Urdu worldwide.
According to a press release, “UrduFlix will provide viewers with access to original Urdu films, series, documentaries, cartoons, and Urdu-dubbed Turkish dramas.” It will also offer already popular dramas and films to its subscribers.
Talking about the launch of the platform, Farhan Ghauhar, founder of UrduFlix said: “We are excited to announce the launch of Pakistan’s first Urdu OTT platform that will have a recognisable connection to our unique entertainment offerings.”
“With the on-demand streaming culture on the rise around the world, we want to play our part in putting Pakistan and Pakistani content on the global market as well, and compete with international players,” he added.
An OTT media service is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
UrduFlix is expected to launch in mid-January 2021.