Designer Asim Jofa is famous for his extravagant photo-shoots in which his muses are mostly A-listers. Asim hosted a star-studded bash to launch his latest promotional campaign.

The bash was attended by celebrity couples Muneeb Butt and Aiman Khan, Sarwat Gillani and Fahad Mirza, Zara Noor Abbas and Asad Siddiqui along with Imran Ashraf and Sonya Hussyn.

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The campaign’s song is sung by Yashal Shahid, who is famous for her blockbuster OST Hum Kahan Ke Sachay Thay.