TikTok announced an ad revenue-sharing programme with the social media platform’s most popular creators on Wednesday.

“To help brands be on the pulse of entertainment and culture on TikTok, we’re excited to introduce TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community,” said the video-sharing app in a statement.

Only accounts with at least 100,000 subscribers will be eligible for the first phase of the programme.

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“Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. We’re focused on developing monetisation solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse,” the statement read.

According to the industry publication Business of Apps, TikTok generated an estimated 4.6 billion dollars in revenue in 2021.