A protester interrupted a Louis Vuitton fashion show in Paris on Tuesday by walking down the ramp with a banner protesting the impact of excessive consumption on the environment, Reuters reported.
The woman with the banner, which read “Overconsumption = Extinction”, was representing Amis de la Terre France, Youth for Climate and Extinction Rebellion. She walked down the same path as the models, causing a stir in the audience, a Reuters witness said.
The protester was wrestled to the ground by security officials before being led away.
The disruption did not interrupt the show as models marched down the runway.
The show itself had a punk flavour, with sleeves ripped off suit jackets, leaving arms bare, and accessories including studded boots and chainmail headpieces.
Amis de la Terre France said it targeted the LVMH-owned (LVMH.PA) label to throw a spotlight on the issue of overconsumption.
“LVMH is the world leader of luxury and has a responsibility when it comes to trends that push the textile industry to constantly renew collection faster and produce more,” Alma Dufour, a group spokesperson, told Reuters.
