Maneesh Sethi, the Indian-American founder and CEO of wearable device company Pavlok, once hired a woman to slap him every time he used Facebook to increase his productivity.
In 2012, Mr Sethi wanted to increase his productivity, so he went to Craigslist to hire a person who would be willing to slap him every time he used Facebook while he should have been working.
Craigslist is an American classified advertisement website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.
“I hired a girl on Craigslist to slap me in the face every time I used Facebook,” he explained in his blog, adding that the results of his experiment were surprising.
According to the Pavlok CEO, he hired a woman named Kara for $8 an hour to slap him every time he diverted from his task — and his productivity increased rapidly to 98%.
A photo of Mr Sethi being slapped by Kara for opening Facebook recently resurfaced on Twitter and gained the attention of Elon Musk.
The CEO of Tesla and SpaceX responded to the picture with two fire emojis. The emoji is used to indicate something cool or awe-inspiring.