Continuing to keep an eye out for content that “does not go in line with social norms of Pakistani society”, Pakistan Electronic Media Regulatory Authority (PEMRA) has banned an energy drink commercial for being “vulgar, un-Islamic and unethical”.
“It [PEMRA] has monitored that most satellite television channels are airing a TVC [television commercial] of Power Full (energy drink). The content of the advertisement is considered to be indecent, vulgar and against Islamic values, social norms and ethics of Pakistani society,” read a notification by the media watchdog, a copy of which was also released by PEMRA on Twitter.
It added that they had been receiving complaints by the general public against the advert for being unethical and vulgar, and went on to direct satellite TV channels to conform to the Electronic Media (Programmes and Advertisements) Code of Conduct, 2015.
The commercial was prohibited under Section 27 of PEMRA (Amendment) Act, 2007, the notification said, warning of legal action in case of non-compliance.
While it has been taken off the air, the advert is still doing rounds over the internet.
Here is a censored version of the commercial.
What do you think of the advert and the action against it? Let The Current know in the comments.