A government-sponsored advertisement addresses the social stigma surrounding the use of contraceptives in Pakistan. President Dr Arif Alvi shared the public service announcement (PSA) and tweeted, “The health of the nation is closely linked to maternal and child health”.
“Make the right family arrangements for prosperity, keep a check on the number of children. Ensure good health. Don’t ignore this topic but discuss it and spread the message,” the president added.
At the end of the PSA, a helpline number is also given: 0800-1117.
ملکی صحت کا ماں اور بچے کی صحت سے بہت گہرا تعلق ہے۔ بحیثیت قوم جو چیزیں اہم ہیں انہیں ترجیح دینی چاہیئے۔ خوشحالی کیلئے خاندان کا صحیح انتظام کریں۔ بچوں کی تعداد کا خیال رکھیں۔ اچھی صحت کو یقینی بنائیں۔ اس موضوع کو نظر انداز نہیں کریں بلکہ اس پر گفتگو کریں اور پیغام کو پھیلائیں👇 pic.twitter.com/lq1GOJgdR2
— Dr. Arif Alvi (@ArifAlvi) September 13, 2021
People on social media are lauding the government’s initiative
This is truly commendable. Now if it makes it outside of twitter that would be a big win. https://t.co/ZWCiUQk9qe
— Arzi Taur Pe Baand. (@lemonfresh02) September 13, 2021
For the first time in my life, I have seen someone in govt. addressing this issue! 👏🏻👏🏻👏🏻 https://t.co/Rdc7hynUVQ
— Khawar (@KhawarAA) September 13, 2021
Such an important message delivered so effectively. Govt must take the lead if we are to challenge the taboos against contraceptives, family planning, and sexual and reproductive health in general
— Reema Omer (@reema_omer) September 13, 2021
More like this, please! https://t.co/n5QGa7kT4j
Excellent, much needed PSA from the government on family planning. Hope this is aired across all TV channels regularly, & opens up the space to talk about sexual & reproductive health in Pakistan.
— Reem Khurshid (@ReemKhurshid) September 13, 2021
(I will keep my ‘khaki lifafay’ jokes to myself 😅) https://t.co/2JSHQ13ZZP
This is such a good one. I hope we run it on all our tv channels esp in the prime time. https://t.co/PZbp1iYrvR
— Pressure Cooker ki Rubber (@khubsuratkhatun) September 13, 2021