A government-sponsored advertisement addresses the social stigma surrounding the use of contraceptives in Pakistan. President Dr Arif Alvi shared the public service announcement (PSA) and tweeted, “The health of the nation is closely linked to maternal and child health”.

“Make the right family arrangements for prosperity, keep a check on the number of children. Ensure good health. Don’t ignore this topic but discuss it and spread the message,” the president added.

At the end of the PSA, a helpline number is also given: 0800-1117.


People on social media are lauding the government’s initiative