Actor Shahzad Nawaz, who actively promotes arts and culture in Pakistan, has stated that the Geo News logo is his creation.
Nawaz was a guest on Geo’s Hasna Mana Hai and when host Tabish Hashmi asked him about his work in graphic designing, Nawaz said that he used to make a lot of logo designs. Hashmi said that he had heard that Nawaz had designed the iconic geo news, blue and orange logo.

Shahzad Nawaz replied, “I produced it,” further explaining that, “I conceptualized how the overall persona of Geo News would stand out and how it would appear on the screen.”

Geo News began airing in October 2002 as part of Geo TV. Later, in 2004, Geo TV decided to establish Geo News as its standalone news channel.