Staying true to his vision, Ali Xeeshan has launched yet another campaign to talk about the stigma around breast cancer.
Titled Parday Mein Parwah, the campaign features Asma Nabeel, a breast cancer survivor, who shot for it during her chemotherapy. The dupatta which is the main element of the campaign is embroidered with Nabeel’s words.
Sharing a picture from the campaign on social media, Nabeel said: “Pakistan has the highest rate of breast cancer in Asia with over 85,000+ cases every year. The disease can be prevented if caught at an early stage except their hesitation to check themselves becomes a barrier. “
“Ali Xeeshan [has] joined hands with the pink warrior Asma Nabeel to bring you a dupatta that not only reminds you to care for your health but also safeguards your modestly,” reads the caption further.
Xeeshan also shared a video from the campaign on social media. The video highlights the cultural barrier women face in detecting breast cancer because of the stigma attached to the disease.
Xeeshan further said that all proceeds from the sale of the dupatta will go to breast cancer victims.
Earlier, Ali presented his latest collection ‘Numaish,’ which highlighted the issues of dowry at the Hum Bridal Couture Week 2021.
