In a move that could reshape the future of iOS, Apple is exploring partnerships with major technology firms to integrate artificial intelligence (AI) into its iPhone line, according to reports from Engadget.

The Cupertino-based company is reportedly in discussions with Sam Altman’s OpenAI to incorporate generative AI technologies into its iOS operating system.

However, OpenAI isn’t the only player on Apple’s radar. The company is also engaged in talks with Google to potentially license Gemini, the tech giant’s AI model, for use in iOS 18.

According to Bloomberg, Apple could finalise agreements with both companies, suggesting a comprehensive approach to AI integration in its upcoming products.

Meanwhile, Apple is also building its own language models to support various features in iOS 18, indicating a multi-faceted strategy towards AI.

Although Apple has remained largely silent about its AI developments, there have been subtle hints suggesting that the company is preparing for a significant announcement.

During a company meeting in February, Apple’s chief executive, Tim Cook, mentioned that the company is continuing to invest in artificial intelligence and expressed excitement about sharing more details later in the year.

He also highlighted that the recently launched MacBook was the “world’s best consumer laptop for AI.” Cook’s remarks further fueled speculation that Apple is gearing up to unveil AI-centric laptops and desktops in the near future.

As Silicon Valley dives deeper into the AI arms race, Apple’s moves to partner with leading AI developers and build in-house AI capabilities could set the stage for significant advancements in the iPhone’s functionality and user experience.

Tech enthusiasts and industry watchers are now eagerly awaiting Apple’s official announcements, which could provide more clarity on the company’s AI strategy and the future of its product lineup.