Ayesha Omar is all set to turn entrepreneur with her new organic skincare line scheduled to launch on March 8 on the occasion of International Women’s Day.

Named ‘Ayesha O Beauty’, the brand will focus on natural and organic products, though the exact details of the products are not yet known.

Announcing the news on social media, Omar shared a promotional video of her upcoming brand with the caption: “Been working on something very very close to my heart. Cannot wait to share it with all of you, very soon.”


The promotional posts of the new beauty line feature Ayesha looking pristine in an all-white outfit soaking in nature.

“If you’re on a quest to embrace nature truly, you’d want to watch out for what we have in store for you,” reads one of the posts on social media.

Another post suggest that the products are going to be “100 percent organic”.

As per details, Ayesha’s line is being launched in collaboration with Hemani, the same group behind Waseem Badami’s skincare line.

Meanwhile, Ayesha is not the first celebrity to introduce her own beauty line. Last year, Aijaz Aslam launched his own brand of natural health and skincare products under the name of Aijaz Aslam‘, while Shoaib Malik, earlier this year introduced a line of skincare products for men in collaboration with Komal Rizvi.