Facebook will pay $600 to users sharing opinions on its new application “Viewpoint” that will be introduced to facilitate its market research purpose.
Viewpoint will give back users a voluntarily control to participate in market research, surveys and different programme, for which Facebook has announced to pay $600 a year.
The purpose of the application is to collect information directly from the users to improve the performance of its products like Facebook, Whatsapp, Instagram, Oculus, Portal and others.
“Today, we’re introducing Facebook Viewpoints, a new market research app that rewards people for participating in surveys, tasks, and research. We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community,” Facebook Product Manager Erez Naveh said.
The participants will be paid through PayPal after scoring a set number of points in the programme. The users will also be asked to carry out various tasks to acquire feedback to improve the product or service, such as assisting the company’s artificial intelligence technology.
