Mexico influencer shot dead during TikTok live

Social media influencer Valeria Marquez, 23, has been shot dead during a TikTok livestream from her beauty salon in Jalisco, Mexico.

According to a report from the local attorney general’s office, a man entered her salon and fatally shot her while she was filming a live video inside her Blossom Beauty Lounge on May 13. The video that quickly spread across different platforms showed her grabbing her abdomen before collapsing.

The shooting happened around 6:30 pm local time, reports said, adding that emergency services arrived shortly after but paramedics confirmed that Marquez no longer had any vital signs.

Officials are currently gathering evidence and are talking witnesses. The investigation is ongoing and the case is being treated as a femicide – the killing of a woman because of her gender.

While an autopsy is pending following family’s identification, fans are heartbroken over the influencer’s death.

“She was very beautiful. I hope justice is served… she didn't deserve that ending,” wrote one fan. Another said, “No one deserves to die that way. May this beautiful young woman rest in peace.”

Before the killing, Marquez had a large online fanbase with over 173,000 followers on Instagram and 128,000 on TikTok. Just days before the incident, her last posts on social media included a professional photoshoot.